Register for free Social media marketing training

Social Media

An extensive online training on how to market yourself, your products and grow your business effectively through the social media is underway for free.

The course is made available by Boston University through edX.org , an online learning destination and MOOC provider, and was formally commenced on Monday, November 6, 2017.

Though, it is scheduled to run for six weeks, learners are expected to sacrifice 3-5 hours each week to explore the course schedule and participate in other engagements for the week.

An Associate Professor of Marketing and Department Chair at the Questrom School of Business at Boston University, United States, Barbara Bickart, will teach the online course.

Bickart, who will be assisted by other resource persons, is an expert in marketing and has researched on the impact of communication on consumers’ judgement and decision-making processes in the context of social media.

“Specifically, we’ll examine (a) how social media can be used to listen to consumers and monitor their behavior; (b) how to develop and deliver content that engages consumers and is strategically integrated across platforms; and (c) how to track the effectiveness of these efforts. Finally, we’ll explore how to manage both the internal and external dimensions of social media engagement. We view these issues from a strategic and a practical perspective, rather than a technical or platform perspective.  Throughout the course we will focus on 1) linking strategy and tactics and 2) measuring results,” the organizers said in the introductory part of the course.

You can click here for more details and registration

Free course: How science affects your sexuality

Course

The Australian University of Newcastle is lining up a team of experts in the fields of biological science, health, sociology, anthropology classic and history to bring awareness to interested people on the interconnection of sex, sexuality and science and how the relationships have affected human existence.

The free course, which formally commenced on Wednesday, November 8, 2017, will last five weeks in which participants will have the opportunity to set aside 2-3 hours at his/her convenience to take the module for each week.

According to the organizers, the questions the course seeks to answer in specifics include: ‘How are advances in reproductive science impacting fertility, society, and ultimately, the long-term future of our species?’ and ‘ What are the social factors that influence the choices we make about reproduction?’

“The course will examine how sperm and eggs (gametes) are made; how fertilisation is achieved; and successful pregnancy initiated, maintained and completed at birth. These developmental principles will be studied alongside social factors such as the construct of family, education, poverty, and sexuality. The course will also look at how Assisted Reproductive Technologies (ARTs) combine with these factors to dramatically affect the reproductive choices people make,” they further stated.

A team of ten scholars scheduled to take the course prepared by professors, research fellows and researchers across relevant academic and professional fields will be led by a world leader in reproductive biology research, Laureate Professor John Aitken.

For more details and registration for the free course, click here

Oyo Govt Committed N22bn to LAUTECH in 6years, says crisis to end soon

PRESS RELEASE

Oyo State Government has said that over N22bn has been expended on the Ladoke Akintola University (LAUTECH) since 2011, confirming that the recently inaugurated Governing Council is already finding a lasting solution to the crisis in the institution.

The Commissioner for Education, Science and Technology Professor Adeniyi Olowofela, who made the disclosure on Thursday during a Ministerial Press Briefing, held at the Film Theatre, Ministry of Information Culture and Tourism, revealed that the Governing Council has had a series of meetings with the Unions of the institution to resolve the current imbroglio, saying that the unions have consented to the forensic auditing recommended by the visitation panel to the institution.

Prof. Olowofela said that the forensic audit is for all the tertiary institutions in the state to know the state of their finances, saying that the tertiary institution’s fees will be reviewed as the present fees being paid are highly subsidized by the government.

The Commissioner explained that N10.5bn has been spent on LAUTECH as an institution, N8.317bn expended on LAUTECH teaching hospital Ogbomoso while N3.17bn has been spent on LAUTECH Teaching Hospital, Osogbo from 2011 to 2017 adding, “It is a wrong insinuation to say that we are care free about the LAUTECH crisis. We are not happy with the situation in the school but there is good news already. The unions have agreed to the forensic audit recommended by the visitation panel and the crisis is coming to an end with lasting solutions. The governing council is meeting the unions and stakeholders of the institution on a regular basis.

“Tertiary institutions’ fees are being subsidized by the state government. For instance, A 300-level student at the Emmanuel Alayande College of Education as at now is paying N8,000.00 and the highest fee being paid in LAUTECH is less than N70,000.00. We all know what the economy is saying and we are aware what is being paid in other government institutions and private ones. We are subsidizing fees paid in institutions in the state and we are committed to quality education for all. We want to assure our stakeholders in the education sector that the LAUTECH and other crisis in the sector will be resolved in due course,” the commissioner disclosed.

Prof. Olowofela noted that there is a surgical operation going on in the education sector in the state starting with automatic promotion which adversely affected the standard of education not only in Oyo state but Nigeria as a whole; explaining that the state government has introduced the ‘No Automatic Promotion” policy and started a unified examination system as well as harmonized grading for S.S 1 & 2 students in public schools in the state to improve the state’s performances in external examinations, WAEC and NECO.

He noted that the efforts of the government has started yielding fruitful results with the state coming 2nd in NECO external examination in 2016, better than 12th position of 2015, urging that the media should be wary of the reports they publish so as not to mislead the general public on the present rating of the state in external examinations.

Prof. Olowofela stated that the recently introduced School Governing Boards for Public secondary schools in the state is a master stroke that is changing the schools’ system, emphasising that the paradigm has changed and the SGBs are improving the standard of education and infrastructures in Oyo State schools.

He posited that the SGB model will outlive the present administration as it is yielding positive results already, explaining “One of our SGBs put N125m to renovate their school and they are presently trying to raise N1bn now. The SGB is a master stroke that will change education in the state forever. The Government has also approved and initiated the process of renovating 100 schools with about N5bn comprising of N3b counterpart funding and N1.9bn  which is a combination of  funds generated from the students’ levies and state government’s internally generated revenue.

“We want our students to take advantage of our Oyo State Model Education System Intervention (OYOMESI) to build good character and the Ajumose Legacy Note for secondary schools to download text books from the web, while the hard copies are also available in the Ministry,” the Commissioner stressed.

Prof. Olowofela said that the Education Trust Fund (ETF) inaugurated recently by Governor Abiola Ajimobi would complement the budgetary allocation at all levels by the government, adding that 5% of VAT to State/Local Government will go to ETF as well as 1% from IGR and 1% paid by students of private schools will go into the pool.

The Commissioner pointed out that The Technical University, Ibadan (TechU) will be self-financing, saying that the government is just midwifing the university that will develop the vocational skills of its students and promote technical education.